Mobile app resellers are entrepreneurs. They’re forced to cover all aspects of a small business, from marketing to accounting. As you progress you might eventually hire some extra hands, but this gets even more complicated since you have to communicate with the people in your organization.
Overall, your productivity is only as good as the tools you implement, and no industry needs productivity apps more than the mobile app reseller world.
Think about it: If you run a reselling company with another designer and a salesperson working with you, you’ll sure as heck need to understand what those people are doing on a daily basis. The same goes for a one-person show. Are you aware of which phase you’re in with all of your clients? Is it time you spend some money on advertising or marketing? Do you have to send out your email newsletter this week?
Productivity doesn’t come naturally, so it’s nice to have some of the following productivity apps as a mobile app reseller.
Trello has become one of the most popular productivity apps out there, using a “board” system similar to that of a scrum development board. It works for freelancers and multi-employee organizations alike, allowing you to create tasks and move them along a workflow as you complete them.
For example, you might make a board for one client, indicating that you have to work on the homepage design at some point. You can indicate a due date for that card, specify who’s going to work on the task and upload media files to guide you along the way.
I’m a big fan of social media for app resellers. After all, many of your clients are going to be on social media, so why not give them thoughts and resources to guide their own business interests. In addition, you can reach out to potential clients in a less professional manner by sending them tweets, Facebook messages or Instagram comments.
However, small business owners often cringe at the mere idea of social media posting. It’s pretty much a full-time job if you want to do it right. So, Hootsuite is one of those tools that is bound to clean up your posts, help out with scheduling and speed up the entire process. Not only can you manage all social accounts from one dashboard, but you can interact with customers directly from the dashboard.
Asana is a must-have for group work, especially when it comes to mobile app design. It cuts out most of the tough parts of collaboration, allowing you to create quick tasks for people in your organization while also sending out automated messages when things need to get done. The main thing I like about Asana is that it doesn’t fill up email inboxes with notifications. Instead, communications are kept to the Asana dashboard.
Hiring new people is a tedious and time consuming task. Grovo provides microlearning videos and lessons for you to pass off to your new employees, helping you focus on your business while others learn how to work within your business.
I get asked about marketing for app resellers quite a bit. My answer is to start with email marketing. It’s far more straightforward than social media and you generally only have to send out promotions, articles and tips once a week.
The cool thing about MailChimp is that it’s free for smaller email lists, and you can choose templates for your newsletters, much like iBuildApp does for mobile design. Not only that, but you gain access to beautiful stats, automated messaging and an interface that’s super easy to learn.
Insightly is one of the more powerful CRMs on the market, primarily because it consolidates information about clients until you click on the drilldown button. After that, Insightly has an intuitive tool for deciding on the most important information from each client, so that you don’t have to sift through all of the notes every single time.
What are Some Productivity Apps That You Use?
If you have any other productivity apps that are great for mobile app resellers, let us know in the comments section below.
Joe Warnimont is a freelance tech writer who enjoys playing around with WordPress and his personal Write With Warnimont blog. When not testing new apps and gadgets, he’s brushing up on his German or riding his bike in Chicago.