gift

Here’s a look at Retail and how to make your own mobile store

Retail and how to make your own mobile store
The Retail sector has experienced a dramatic change over the last decades thanks to developments in mobile technology combined with a continued evolution in social media culture which has led to the rise of a new breed of buyers. Today’s Buyers are more demanding, discerning and sophisticated while the traditional selling models are not good enough to secure a sustainable sales flow. The digital age has brought about a world with instant access to information, where competition is just one click away. The shopping experience has moved beyond the physical stores, and begins quite some time before the actual purchase takes place.

The offering is global, not just that of the shop around the corner. Features, comments, prices and special offers can be compared in real-time, at home, while commuting or even in the shop. This has really changed the aspects of a buyer’s journey and as a result, customers can make an informed purchasing decision, without the need to set foot on the street. In fact, to put this into perspective, studies have shown that not only are significantly more users accessing the web from a tablet or smartphone than a desktop, they are doing so with more e-Commerce intent than ever before. During last year’s busy holiday shopping season, a third of all online purchases came from smartphone users. Not even Black Friday was immune to mobile fever, as nearly 40% of sales on the traditionally brick and mortar shopping day came via a mobile device. That’s almost 10% from the previous year.

So, why is this case, why is the retail world headed this way? Let’s have a look.

  • Customers increasingly spend most of their time in the digital confines of the mobile world; therefore, so too must retailers. According to research, m-Commerce accounts for about 35% of all online retail transactions this year, compared to 30% last year. Japan, the UK and South Korea continue to lead the globe, seeing the greatest proportion of m-Commerce transactions relative to total e-Commerce (online transactions). This trend is expected to continue, with m-Commerce globally forecast to reach close to parity with traditional e-Commerce channels by 2018 and beyond. This shift to mobile shopping, and smartphones in particular, is reinforced by Accenture’s global consumer research report. Notably, 40% of global survey respondents admitted to shopping either more or significantly more through smartphones and tablets. The survey also found that 27% of people expect to purchase even more via smartphone and 47% can’t wait to receive real-time promotions on their mobile phone while shopping in store.

  • Differentiate between having a mobile presence and being mobile first. The modern buyer expects retailers to have a mobile presence, that is, a functional app and mobile site. Yet this is something many retailers still have not successfully achieved. In the UK, for instance, less than 3% of retailers consider their mobile experience to be cutting-edge. In fact, 20% of retailers still do not have a transactional mobile site and almost half do not support mobile responsiveness. This in itself is detrimental, especially for millennials, as in the UK, the majority admitted that a poor mobile experience would make them less likely to buy other products from that company. However, functional apps and mobile sites alone will not drive customer adoption. Merchants need to go above and beyond by offering value-add, contextualized propositions that touch all aspects of the purchase journey, not simply focusing on the end transaction. Starbucks, for instance, is a market leader when it comes to a mobile-first mind-set.

    Their introduction of an ‘Order Ahead’ function allows customers to order and pay for items in advance of collection from the store. This functionality extends Starbucks’ reach into an earlier, previously untapped stage in the customer journey whilst offering customers a proposition with a clear benefit: skip the queue. More generally customers can use the Starbucks app at every stage of the customer journey, from ordering ahead and paying in store, to collecting and redeeming loyalty points. This range of convenient, value add functionality gives buyers little reason to leave the Starbucks ecosystem, hence it’s no surprise this is considered a major driver of growth for the company. In fact, 21% of Starbucks’ sales are facilitated through their mobile app.

  • Messaging apps and social media- reshaping the future of mobile. There is no arguing that mobile will be most significantly impacted by messaging apps and social media because of the shear reach and customer base they support. Today, 6 out of the top 10 most used apps are messaging apps. For instance, WhatsApp has over 1 billion monthly users and Facebook messenger over 900 million users.

    Messaging apps are being heralded as the ‘operating systems of the future’; platforms which could eventually mark the death knell for mobile apps. The beauty of messaging apps is that they enable customers to easily access the functionality normally siloed in individual apps without leaving the messaging app. Platforms such as WeChat – a Chinese social messaging app with over 500 million active users- allows users to access a spectrum of services from within a conversation. For example, within WeChat, users are able to order taxis, buy cinema tickets, check in to flights, access bank statements and more. Facebook also has a similar strategy to WeChat, when it launched its Messenger Platform. With many other companies following suit (e.g. Microsoft, Slack. Kik), the race is on to be the messaging platform of choice in the new ecosystem.

    Enterprises are leveraging the services provided in these platforms to interact with customers. Powered by a new concept, ‘chatbots’ are generally autonomous, using artificial intelligence to simulate a human conversion with the user for certain tasks, i.e. a chatbot could communicate the status of a customer’s order. However, not all chatbots are autonomous; a number are in fact just business employees at the other end of the conversion, utilizing the chatbot as a direct communication channel with customers.

    Reducing the friction between product discovery, decision and purchase, social media is also transforming how consumers engage with brands and retailers. In fact, data shows that 32% of the world regularly uses social media, with 80% of it being consumed through mobile. This shows how major a marketing channel social media represents. Unsurprisingly, penetration rates tend to be highest for the younger generations (millennials) and lowest for older generations (boomers). This means that retailers need to think how best to meet the need of their different customer segments, bearing in mind that a one-size-fits-all approach may not work for social media.

This means that brands should adopt the best of retail strategies if they want to stand out. And this starts with having a mobile store. So, how can you make your own mobile store easily and in a way that integrates all these factors of m-Commerce? As a matter of fact it’s pretty straightforward especially with platforms such as iBuildApp. iBuildApp is a very easy to use mobile app creation, hosting and management platform. The platform allows businesses to create and publish iPhone and android-based apps in a matter of minutes. The web interface is solution-based with widgets for location/contact us, coupons, video, audio, pictures, RSS, Twitter/Facebook etc. It’s easy and requires no coding to make your own professional app.

You can promote your brand, set up your mobile store in minutes; the platform has everything you need to develop your desired app. With this platform, for instance, users can simply click on the ‘Create App’ button to get this template. Once purchased, a dialogue box will appear asking if you want to use the template right away or you want to use it later. Click ‘Use It NOW’ button if you want to start creating an app and using this template now- the system will navigate you through the app creation process. Otherwise, you can select ‘Use It Later’ button. The template will be available for you anytime when you start a new mobile app, in Mobile Templates section.

The Bottom Line


Mobile commerce, in all its forms, is growing exponentially. Consumers of all ages use their mobile device for shopping on-the-go, making more-frequent mobile payments, and connecting to other sales channels. This explosion of mobile usage offers challenges and opportunities to retailers as they race to provide reliable, always-on access to a new retail experience.

Comments

How to make an app
 | 

Well, Thanks for sharing such an informative content with us.

Quickbooks Proadvisor Login problem call us at +1877-2499-444 to get complete solutions of Quickbooks proadvisor support within less timing from certified quickbooks technical support team.

How to make an app
 | 

I have read your article. it is very informative and helpful for me.I admire the valuable information you offer in your articles. Thanks for posting it, again!
- earn to die

How to make an app
 | 

Interesting post! This is really helpful for me. I like it! Thanks for sharing. hotmail login account free

How to make an app
 | 

I am frightened by your site and opinion they amazing. I got such a good in order, That your gave the best and great explanation I like it. You made a good site and sharing the best posts. they very useful and it’s very interesting one. It seems to be excellent work. I have been searching for this type blogs site best essay writing service and this will help me in my search. Thank you for the help.

How to make an app
 | 

it’s easy, you can make his mobile store. The one thing that needs to keep updated with is retail price. The retail price will help you to get more discounts.
geekweek

How to make an app
 | 

Yeah, if your app is visually stunning, people will use it no matter what. That’s why I made sure that my Buy Coursework had the brightest colour palette out of all the essay writing apps. It was a brilliant decision for me, as it paid off massively.

How to make an app
 | 

Even in my business I find that my customers and I communicate via messenger or text, even social media messages. It has really become a normal thing even in tree service Austin tx

-Eric

How to make an app
 | 

Yeah, if your app is visually stunning, people will use it no matter what. Explore World Tour nice article

How to make an app
 | 

Chick-fil-A is an American fast food restaurant chain headquartered in the city of College Park, Georgia, specializing in chicken sandwiches. mycfavisit |
http://www.mycfavisit.com

How to make an app
 | 

Many App and web development agencies in Pakistan are working for these type of business category to promote it dynamically in the public and users.

How to make an app
 | 

Thanks for the idea. A mobile store
! never thought of one.

How to make an app
 | 

We are developing a local business app that will allow people to access local services easily in their area and receive awards for using the service, for example if you need Painters Austin TX you will have access to the best deals near you, I believe the fee app world is growing and provides a create way to share services.
-E

How to make an app
 | 

If an app was downloaded for free someone looking for help with a certain service will want to use it to services Painters Austin TX for example and because they will earn discounts and get even better deals. The possibilities are endless with app ideas, and their power
-E

How to make an app
 | 

This is a very impressive post. I loved to read such kind of article?. the very informative information you provide to us, thanks and keep it up.
bouncing balls , red ball

How to make an app
 | 

The information on retail and how to make your own mobile phone shop upwards is more than very useful to me.
happy wheels

How to make an app
 | 

iBuildApp.com is a leading cloud-based app development platform with 2,000,000+ users worldwide. It’s easy and requires no coding to make your own professional app. Promote Your company, set up your mobile store in minutes. The iBuildApp mobile app creator has everything you need to develop your company app. cheap real diamond rings online

How to make an app
 | 

Thanks for sharing this information. I really like your blog post very much. skull mp3 free music downloader

How to make an app
 | 

hanks for sharing, this is a fantastic article post.Thanks Again. Keep writing. I like it.
Gurgaon Escorts

How to make an app
 | 

I will take a note of your site and continue checking for new data about once every week.
You know, many persons are looking round for this information, you could help them greatly.
Keep sharing your thoughts.

read Nashe Si Chadh Gayi Lyrics.

How to make an app
 | 

I like to read such articles and to search for them I use http://onlinecasinohex.ca/

How to make an app
 | 

I really loved reading your blog. It was very well authored and easy to understand. Unlike additional blogs I have read which are really not that good. I also found your Godaddy Renewal Promo Codes posts very interesting. In fact after reading.

How to make an app
 | 

Thanks for sharing this information, I think there is a lot of power with apps, and I am currently working on several of them for my different businesses. Thanks Eric- Lawn Service Round Rock

How to make an app
 | 

This functionality extends Starbucks’ reach into an earlier, previously untapped stage in the customer journey whilst offering customers a proposition with a clear benefit. Helix Jump Hack Apk

How to make an app
 | 

Your articles are really amazing and I got a lot of information and guidance reading them.
run 3

How to make an app
 | 

Nowadays everyone wants to set WhatsApp Status Video, for them, we have a great collection of WhatsApp Status Video

How to make an app
 | 

Great article with excellent idea!Thank you for such a valuable article. I really appreciate for this great information.. my gmail login

How to make an app
 | 

I’ve heard about that. My friend said he had read something similar in https://woodworkingpoint.com/best-router-table/

How to make an app
 | 

Je vous remercie de l’information! Je cherchais et ne pouvait pas trouver. Vous me aidé!
green dot bank address and phone number

How to make an app
 | 

Getting you to the highest priority on that rundown is the thing that Search Engine Optimization (SEO) is about. wordpress homepage

How to make an app
 | 

This is interesting. I would love to have a mobile store incorporated with my business. concrete contractors columbia sc

How to make an app
 | 

Thanks for sharing this information.this is a fantastic article post. I would like to thank for the efforts you have made in writing this post. For any DUI cases contact Best Alabama Defense Dui.

How to make an app
 | 

Thanks for sharing this post. For any legal assistance regarding contact Dodge Jones Law Firm.



Post a Comment