Marketing as an app reseller or designer takes a little bit of testing in order to understand what your clients want to see.
After all, starting a big endeavor like a blog or email marketing list isn’t going to help you out if your clients don’t see it as valuable. Therefore, I would start by surveying your current clients to see if they would find certain forms of content appealing.
This way you know that potential clients are going to be similar, allowing for a quality marketing tactic.
Advertisements are generally wonderful marketing tools for grabbing local business, but new marketing tactics come up all of the time. Therefore, let’s explore some of the tactics you can try out this year for your mobile app reseller business.
Thinking About B2B as H2H by using iBuildapp
Gone are the days of thinking of businesses like soulless entities without any lifeforce. Sure, companies don’t have the same rights as people, but businesses, especially the smaller ones you might be talking to for your reseller business, are run by friendly groups of people.
Therefore, it’s best to start seeing your potential clients as only human. This will shape the way you construct your marketing materials, with a stronger focus on connecting with your clients and showing that you care about them. In turn, you’ll begin speaking and communicating with more passion, without the need to constantly keep selling people like a walking ad.
Embracing Interactive Content
Since the whole goal is to treat a company like a human, interactive content comes into play for the business owners. Think about the service you’re selling: Building mobile apps. These mobile apps are completely interactive in the first place, so you should most definitely have one for your own business.
In addition, you can offer all sorts of things like infographics, quizzes, polls and more. The more you interact with your clients the more they feel like you see that they’re people. Also, you get to hear back from your clients to learn about how to improve your business.
Marketing to Influencers Who Do Heavy Lifting For You
Social media is filled with influencers who can give your content the audience it deserves. In short, you can target influencers who are consistently active on places like Facebook and Twitter. Some of these people might be celebrities. Others might be influencers in your industry.
The idea is to quote the person in an infographic, video, blog or other type of content. It should be relevant, and the rest of the content should be extremely impressive. After that, you can tweet or mention the person and a link to the content.
If they like it, they might share it with their thousands or millions of followers.
Focusing on Interesting Videos Instead of Blog Posts
Blogs posts are nice, but small business owners are finding themselves stretched thin with so much content online. Therefore, you might find that videos can often be easier to make and more informative than blog posts.
Not only that, but you don’t have to be an expert writer in order to develop content.
User Generated Content
From photos to fun videos about your business. The trend of user-generated content is way too awesome to pass up for an app reseller. For a designer or reseller, you could ask your clients to submit their own blog posts, or even some pictures of their own customers using their app. This way your clients are creating marketing materials for you, then they end up getting a prize of some sort.
Over to You…
If you have any questions about these new marketing tactics to try out this year, let us know in the comments section below!